The introduction of GDPR means that data is under the spotlight, even in countries where it doesn't apply

Across the world, advertisers and consumers alike are more aware of how data is used and stored. Marketers should feel confident in discussing how they use data to reach their consumers on mobile, but our research suggests they face several challenges. 

From understanding what data can be collected to reconciling fragmented media metrics, data can be a headache. 

This, the second in the series of Mobile Marketer’s Guide, looks at: 

  • What data can be gathered on mobile?

  • GDPR & data – what you need to know

  • Data challenges and how to address them

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LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes - consideration, purchase intent, foot traffic and offline sales.

Visit www.loopme.com for more info.